After they lost OU/UT, projections showed them about even with the Pac-12 in revenue per school.

The Pac-12 loses both LA schools, with some data that LA drives about half of the revenue for the entire conference

CBS Sports reports today that the Big 12 is deep in discussions to add Pac-12 teams

In a series of desperate moves, the Pac-12 meets and gets some of its members to 1) release statements about how totally seriously committed they are to the conference, 2) that they will get some TV rights projections in line, definitely not cause the schools are terrified of what the numbers are and need to know whether they should bolt, and 3) invents a “loose partnership” ACC-Pac title game for extra money to try to seduce its own schools to stay

And somehow the board here is panicking? I don’t get it