In order to get better ratings. I honestly doubt that any of them believe it's a high chance that they'll go to the B1G or Big 12, but if they dont talkabout it, they wont get the higher ratings.
In short, I understand why radio hosts and newspapers lwant to talk about it, but what I don't understand is why any BYU fan would want to include Utah in any discussion of them coming to join the conference.