These are much better "Apples to Apples" comparisons than the unwieldy and cherry-picked TV numbers that Mandel/Wilner/Canzano are prone to cite (different networks and time slots for starters).
You can argue about the relative importance of some of these metrics as far as value for TV deals, but the cumulative picture they paint is that the investment and passion of Big12 fans far outpaces our PAC10 counterparts.
BYU brings up the new Big12 average in every single metric cited except % capacity attendance for Basketball (though the Cougs are #2 in total MBB attendance... the MC is just HUGE).
Arizona has more total attendance for all cumulative sporting events than any other school in the PAC10. Great support for MBB obviously, but also for WBB and baseball noted.
Oregon is a major outlier for their online brand (Google Trends value and Social Media). They remain the biggest non-ND brand available to the B1G and the PAC10 is dead if they leave.
AAC schools drag down most metrics with the notable exceptions of Houston BB success, Cincy FB success and Google Trends last year, and UCF overall social media presence.