only product that spans multiple time zones that’s available. If someone wants to be in the game of college football this is the last best option. The value will escalate quickly. I wouldn’t be shocked to see it scale to 60–70% of SEC. If BIG does move towards revenue rewards for better production or viewers this could create even more strength for The XII.

I also will continue to push that the numbers conferences are looking at, it won’t create the separation that others are projecting. If Illinois is getting 100 million and Houston is getting 45 million there are going to be plenty of great athletes that pick Houston. Illinois will still be a program that is just so so on a good year. Houston could be a great program. At some point there’s not a huge difference on luxury.