Rutgers being added doesn't get the b1g the NY/NJ market because no one watches them...
Here are viewership numbers stolen from a Bama fan on another board:
Conference championship games and bowl games are not included in these numbers. Games that do not have available data were counted as zero.
Ohio State (5.19M)
Alabama (5.09M)
Michigan (4.18M)
Notre Dame (3.61M)
LSU (3.22M)
Auburn (3.12M)
Georgia (2.91M)
Oklahoma (2.90M)
Clemson (2.67M)
Penn State (2.55M)
Florida (2.46M)
Wisconsin (2.27M)
Texas (2.269M)
Florida State (2.23M)
Michigan State (2.20M)
Southern Cal (1.98M)
Texas A&M (1.851M)
Tennessee (1.849M)
Oklahoma State (1.64M)
Mississippi (1.61M)
Iowa (1.57M)
Nebraska (1.51M)
Miami (1.503M)
TCU (1.495M)
Stanford (1.43M)
Oregon (1.34M)
Arkansas (1.33M)
Washington (1.32M)
Mississippi State (1.31M)
West Virginia (1.27M)
Virginia Tech (1.26M)
UCLA (1.25M)
Louisville (1.22M)
Indiana (1.17M)
Baylor (1.12M)
South Carolina (1.07M)
Navy (1.01M)
Texas Tech (921K)
Washington State (909K)
Northwestern (867K)
Utah (856K)
Army (825K)
Minnesota (803K)
Pittsburgh (781K)
North Carolina (749K)
Iowa State (747K)
California (730K)
BYU (714K)
NC State (703K)
Arizona State (695K)
Syracuse (694K)
Houston (689K)
Kansas State (682K)
Maryland (681K)
Purdue (620K)
Georgia Tech (615K)
Missouri (611K)
Colorado (610K)
Virginia (592K)
UCF (566K)
Memphis (564K)
Arizona (561K)
Kentucky (484K)
Boise State (476K)
Vanderbilt (438K)
Cincinnati (430K)
Duke (410K)
USF (407K)
Boston College (403K)
Illinois (401K)
Wake Forest (398K)
Temple (354K)
Kansas (346K)
Oregon State (295K)
Rutgers (266K)
Tulsa (265K)
SMU (232K)
Colorado State (130K)
Fresno State (127K)
Wyoming (126K)
Air Force (121K)
New Mexico (97K)
Hawaii (94K)
East Carolina (82K)
Nevada (80K)
San Diego State (63K)
UNLV (55K)
Tulane (42K)
San Jose State (30K)