I was thinking our Wyoming game and the Utah vs. SDSU game would be a fair comparison of the schools' pull given how they were similarly situated on ESPN 2 and time of day.
BYU vs. Wyoming (MWC) at 10:15 p.m. ET on ESPN 2 = .33 Rating for 609k viewers
Utah vs. San Diego State (MWC) at 10 p.m. ET on ESPN 2 = .17 Rating for 326k viewers.
City of San Diego population 1.4M
Entire state of Wyoming population - 581k