media market and the fanbase. Which sucks because the organization can't fix that.

But in an NIL world these kids can definitely more afford to wait. At this point I don't think they have a lot of options better than to hold on to Zach given his (presumably) low trade value. But they need to stop trying to find a QB in the draft. I know it's hard to get a good veteran QB in a trade. Teams are holding onto those guys and not trading them. So maybe what I'm suggesting isn't possible. IDK.

At a minimum, they should not be drafting guys expecting them to start day 1. If they are going to draft a QB, they should be getting UFAs to come in or late round guys. Use their picks to build a good overall roster, and hope one of the late round guys is Tom Brady or Brock Purdy. Probably a lot of trading down to get more potential help rather than trading up to get the one guy.