Research?
I mean, that would be some great television! Absolutely riveting. That should be the first slide in George's PowerPoint presentation to their potential media partner. "Uhhh...ummm...blah, blah, blah
...but WE'RE GOOD AT RESEARCH!"
BTW, SEC sux, lol! Why would any football team want to join the 3rd best conference? OU and TX are stupid for not joining the PAC over the bums in the SEC.