This is by far my favorite quote:

“ My original projections for the Pac-12 media rights deal (with help from some key industry sources) put the conference’s annual media-rights distribution in the neighborhood of $27 million to $29 million, per school. That would have put the Pac-12 about 10 percent to 15 percent behind what the Big 12 eventually negotiated ($31.6 million per school).

When the Big 12 announced its media deal, however, I was immediately told by a high-ranking Pac-12 executive: “We are very confident to beat that number.” That made me wonder how the future of the Pac-12 Networks might factor into the financials. There’s just no way to easily build a case to beat the Big 12’s annual distribution number without using the conference-owned network as the hammer.”



Maybe you should have believed in your industry sources rather than a PAC 12 executive using Kliavkoff envelope math. Reality is starting to set in. Finally.