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Pac-10/12 for the past 30 years: "We're too good for BYU"

Pac-10 after getting rejected by Texas & Oklahoma in 2010: "We're only going to invite other Tier 1 research institutions like UU & Colorado, because that is very important for sporting stuff."

Pac-12 since 2011: "We'd rather have fans NOT be able to watch our games than to accept DirecTV's insulting distribution offer."

Pac-12 two years ago: "We're way too elite to invite any of the leftover 8 from the Big 12."

Pac-12 six months ago: "We're too good to accept ESPN's offer, so we're opening up our contract for bidding, and every media company on the planet is going to want a piece of this action."

Pac-12 from October 2022-January 2023: "We are totally going to beat the Big 12 money, because we're so valuable and important. Watch and learn, suckers."

Pac-10 now: "Will somebody please just give us money to put our games on TV? We will even invite [holding their noses] San Diego State and Fresno State if it will help!"