"superior brand" schools to the leftover Big12, everyone knows that Texas is the hill college FB is ultimately gonna die on.
Which is why the "mighty" UW & UO will ultimately side with the Texas-based conference if the money clearly leads them there. And if the B1G ain't giving them any sure security in a future w them.
The last thing they want to find out next — is that the LA-less Pac can get a LOT more stagnant than it already is. On the flip side, moving half their season games to the FB heartland is almost sure to bring their programs & fan bases the shot of fresh energy they crave.
And if they've got any chance of hitching onto the B1G in the next decade, it'd be in their best interest to follow that energy, imo.