Their fan base is so small. Yet everyone keeps thinking about delivering markets. They deliver as much of the SoCal market as little Johnny’s t-ball team. Don’t forget location doesn’t equal market share.
Get programs with fan following, history and on-field success. There’s a reason Alabama and Auburn are at the top for college football in a market of 6 million while programs in massive markets like SDSU are worthless. People just don’t care about SDSU football, even if they’re successful. People will never care about SDSU.