Reality 1: You stayed in the B1G. You get a nice paycheck but you are now a tragic story of a fallen blue blood. You rarely make a bowl game and Memorial stadium doesn't sell out anymore.
Reality 2: You jumped to the Big12 and rekindled some of your old rivalries. The money is less, but you've done good recruiting Texas and make the CFP every 5 years. Your stadium is still selling out.
What do you do?