Unlike some vain phony flunky consultant in New York who uses company trademarks without permission, Jeff takes his time to understand context and thoroughly explains his methodology. Sam Bradshaw at SicEm 365 and BamaCoug have done incredible work during the past year and the longer things delay with the PAC media deal, the more Sam and Jeff are vindicated. The networks knew this stuff since last summer and the work those two have done helps us understand why those networks have taken the positions they did.