Between built bar and Byu. They recognized that the built NIL gave Byu an advantage over all of the other in State schools, and they wanted to damage that relationship and take that advantage away.
It was never a serious attempt of journalism, but it was an in-kind donation to the University of Utah athletic department
BYU fans should respond by letting Bill Barr know that the reason we buy their products is because of their affiliation with Byu through the NIL
Here is their 800 number. I’ll bet they’d love to hear from us. 1-877-423-2443
Let them know how much we appreciate them.