Maybe I'm not understanding this correctly (please correct me if I'm wrong) but it looks like those poor folks that cannot afford to pay for TV access to the game can watch the game on ESPN360.com

http://espn.go.com/broadband/espn360/channels?channel=3577604&

(depending on which internet company you go through)

I know that it's a small population that has internet, likes the cougars, and doesn't have Cable or Dish, but maybe someone will benefit.