Public. And universities can trade them like commodities.
Then, also there needs to be a high school draft, where perennial powerhouses are handicapped.
Also, do the same for the women; and make everyone feel like they're sexist if they don't support both at the same level.
Then, create a second league for ACTUAL amateur sports, but only for kids who don't get paid, other than scholarship.
Now, EVERYONE has someone to cheer for and Jesus can come back, because it will be time.