The Jeep can be almost anything you want it to be. Want to seat 7? Throw in an aftermarket 3rd row seat. Want it to haul stuff? There's a truck conversion straight from the factory. You can also convert it into a camper with aftermarket tops. Rock Crawler? No problem. Daily driver? Not a very good one, but lots of people do it. It does suck at towing though.
Sport? Go check out Moab.
Utility? Umm... WW2.
Vehicle? Of course.
IMO there's not another vehicle on the planet that combines as much sport and utility as the Wrangler. BTW, Jeep calls it an SUV.