Configured with the 5.0L Diesel Cummins, it will be an interesting choice for a truck buyer. The Ram 1500 Ecodiesel seems to show that people are willing to pay a premium for the combination of fuel economy and capability that a smaller diesel engine can offer.
Convincing people that to trust the Titan brand is a challenge. The truck market is so competitive and loyal, it will be interesting to see if this Titan diesel finds a solid place.