A lot of stadiums have similar things they use to cover seats in sections that don't sell.
This is something you would definitely want in the DSORB and not the light royal blue. The dark would contrast quite well with the light color of the structure.
It would be relatively cheap, would provide great branding on the over head shots. Of course...I was the one who suggested it so I am confirmation bias (humble brag).
in honesty, I'm sure someone in the AD's office has thought of it and it has probably been looked at and the idea rejected.