Getting into the Big 12 is a big deal. Why not celebrate it? Why not support the conference because when the Conference is bigger, badder, and better, then it only serves to lift our image?
That means I will cheer for other Big 12 teams during bowl season.
That means I will cheer for other Big 12 teams in March Madness.
That means I will hope that other Big 12 teams carry an honorable standard.
Joining a conference isn't just about scheduling agreements. Its about purposefully affiliating yourself with other strong schools.