long term problem. We've lost a ton of future fanbase in the last 10 years. Trust me, we have. Credit Utah. It's not a knock on us. But we have to stop the trend. It used to be an entire generation of kids were sold on BYU after such wins like over #1 Miami in LES. Now it has reversed, Utah getting dramatic wins in the Sugar Bowl and at home against USC on national TV and curb stomping BYU a decade running. For those that don't think this matters it does.