They don't have a show room, they just have a few pieces of furniture. They don't even have AC. But you don't see the huge level of markups as the big places.
We bought our daugters bedroom set from here - it was the same set that was available from Ashley, ended up costing us about 60-70% of what we would have paid elsewhere.
https://squareup.com/market/b-and-b-furniture-to-love#