Presents itself to a critics association and wins some admiration...

http://www.sltrib.com/sltrib/entertainment2/58309550-223/byutv-critics-swofford-flats.html.csp

There were, however, a couple of bumps in the road — the biggest being continuing backlash from the LDS Church’s support of anti-gay marriage propositions.

"You used ‘family friendly’ in your opening at least three times," one critic said to Scott Swofford, BYUtv’s director of content. "Well, my family includes gay couples, some of whom are raising children. And to be honest, they’re not feeling very friendly toward the Mormon church and don’t feel a lot of friendship coming back. In a polarized nation, do you want them as viewers and why would they want to watch BYUtv?"

Swofford defined family-friendly as "something you’d want your children to watch … whether those are children of same-sex couples or children of married couples."
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Swofford said he’d recently attended a summit about family-based, faith-based entertainment, and "We were the most liberal people in the whole room. It was full of people who said, ‘Well, if you even worried about saying "damn," don’t say "darn." ’ And we were just going, ‘You know, there has to be some level of reality that doesn’t compromise our values.’ "

But he acknowledged that he gets "hate mail every week" about the content of "Granite Flats" and old Disney movies like "The Ugly Dachshund," "Son of Flubber" and "That Darn Cat!"