ND's coach constantly preaching discipline and them touting their values on interviews and press, but their players were recognized nationally as "borderline dirty" that would be a big disconnect for me. If national announcers during an ND game were noting how unlike ND the players were behaving (and I knew that this wasn't isolated like the announcers seemed to think), then that would concerning.
They say one thing but do another.
A lot of people don't care. I do. It bothers me. It bothers my family and my friends. It might bother others as well. It doesn't really matter. They'll do what they want to do.