outside of utah, you don't hear byu fans talking about USU. I didn't care about usu growing up. Its all about beating utah. When i got to byu i have friends that go to usu and so i see stuff on Facebook. But they make a bigger deal out of the rivalry then we do by far. And when they hear us say we don't care about it, they hate us even more for it.
USU is better in football than in the past. But regardless, Utah will always be the bigger rival for us.