The Salt Lake market is the only sports media market in America where the bigger program (Yes, BYU is still bigger) gets attacked by the local media frequently. This is because they have done their research and have found that negative BYU stories get the most clicks from anti-BYU people (Utes/Aggies) and BYU fans as well. Consider the following-

Pro BYU article gets interest from BYU fans and Michael Romney (Ute fan and bitter ex-mo)

Pro Utah article gets interest from most Ute fans and a little bit of interest from BYU fans.

Anti BYU article gets interest from; most Ute fans, most Aggie fans and all BYU fans.

Do the math. Anti BYU articles drive the most interest in the SLC market. They are trolling for clicks (money) and BYU fans feed them. We can blame ourselves for the odd disparity of media bias in the SLC market.