I don't get why people bash Utah for bragging and promoting the fact that they are in the Pac 12. Its awesome that they are in the PAC 12 and I wish we had received the invite instead or along with them.

Accordingly, I fully understand why they push the PAC 12 brand as much as they do. Everyone on this board seems to agree that we lose out on recruits to Utah solely because they are legitimately P5 and we are in some type of middle ground of P5 recognition with horrible CFP access.

Getting into the Big 12 is a big deal. Why not celebrate it? Why not support the conference because when the Conference is bigger, badder, and better, then it only serves to lift our image?

That means I will cheer for other Big 12 teams during bowl season.

That means I will cheer for other Big 12 teams in March Madness.

That means I will hope that other Big 12 teams carry an honorable standard.

Joining a conference isn't just about scheduling agreements. Its about purposefully affiliating yourself with other strong schools.

That means, I would happily put a Big 12 sticker on my car.