go to school there. It was a great missionary tool. It didn't sit too well with the Utah Staters in the ward. But the SP was right and the emphasis on having people ask us questions about BYU instead of us asking if they were interested in the church paid off with hundreds of baptism a year in that stake.
Side note...the Utah State guy became the next SP, great guy, but the baptisms never came near what they were with the former SP.