I want. Usually I go to ESPN for score updates. I would often end up clicking on an article or two.
I discovered Yahoo!'s score app and ESPN has lost out on literally hundreds of page views from me. I am probably not the only one who has gone to the site less. They must be getting more from others and they've decided it's worth it.
Either that or they feel like it's art and they're going all Social Justice Warrior about it like with the TV stuff they do.