May 11, 2024
7:23:10am
MrSandman Contributor
After listening to Knell on Y’s guys he made it seam BYU’s way of handling NIL
Was quite different. Maybe I am misunderstanding but it seems like BYU’s mission with NIL is not to just throw a ton of money at a particular individual. It seems it’s more “evenly” distributed and it’s not so much straight cash. But more like opportunity and long term investment type deals. Along with leadership and responsibility training.

He spoke directly to the idea that giving one individual directly a large sum of money can and does create a lot of potential disparity when it comes to on field/court performance.

For example when they played other teams there were guys making a ton of NIL and some of their teammates were frustrated as they were dominating them in practice and thinking “you are paid this much and I am killing you in practice”. Knell even mentioned they would potentially use that info in games to get in their heads like “that guy makes x but you are killing it tonight”.

Anyway, maybe I am wrong, but it definitely seems BYU is trying to be very strategic with how they use NIL. I don’t think it’s an issue of lack of money. It’s just they are trying to be very methodical in how to apply it to the players in a way it doesn’t get out of control and build a lot of resentment amongst players by comparing all the time.

I’m sure there is some disparity at BYU with the deals, but still I think it’s great they are emphasizing long term value of money and investment/leadership opportunities more than just x amount of money in my account.
MrSandman
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MrSandman
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