video is just extremely odd. You have Maori's jumping up and down in full costume in the driveway of a mansion in Provo doing the Haka. Then you have what seems to be a commercial for Surge weight lifting supplements, then a woman working in an office. And smashed in between all that you have BYU football highlights and Sitake dancing and lip syncing with a large crowd on the football field. I think more than anything people are wondering "whoa, what did I just watch?" Which, is probably a good thing for the songwriter. The video is so odd it has people talking. And the song is standing on its own on itunes.