The Mendenhall blooper reel started before he ever coached a game for the Cougars, when he cracked open a Book of Mormon at a news conference as a means of getting a point across. He read a scriptural account of Captain Moroni, an ancient leader who rallied his people around the cause of liberty, stirring them to defend their freedoms and their religious beliefs against their enemies, by lifting a banner called the "Title of Liberty."

The coach then unveiled new Cougar helmets and uniforms, likening them to Captain Moroni's flag.

This, of course, didn't go over all that well with LDS Church members who rooted for teams from other schools. Bronco's response: "I didn't mean a religious connection."

Everyone else's response: "Uuuhh."