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Aug 19, 2014
10:36:45pm
Oh, and I could have added that they have publicly stated that the oval Y with
it's offset background is here to stay. They want it so that when people see that symbol, they know it's BYU. That's why no one has to worry about the block Y any more.

They said that in prior years, with all the changes, they didn't have the notion of branding BYU; consequently, multiple uniforms and variations of the Y. They now understand the power behind a brand symbol, and will be sticking with the current stuff.

That doesn't mean they couldn't do variations of the brand--like 3D as someone mentioned above.
This message has been modified
Originally posted on Aug 19, 2014 at 10:36:45pm
Message modified by RebelScum on Aug 19, 2014 at 10:44:38pm
RebelScum
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