"the NCAA cannot prohibit schools from offering their football and men's basketball players 'a limited share of the revenues generated from the use of their names, images, and likenesses.'"
http://www.si.com/college-football/2014/08/19/texas-steve-patterson-athletes-profit-likeness
I am opposed to paying players "competitive wages", I think it will be a horrible thing for college athletics, but the hypocrisy from big institutions is pretty bad. They've recently walked into some huge money and are now hedging to not have to share those revenues.
They will start paying players as soon as they think it will give them some sort of advantage.
So, do you think it's just a matter of time before coolege athletes are allowed to have agents and negotiate with the university or sign deals for endorsments (Nike, Addidas, local check cashing, used car dealer, MLM's)? This will be awful if it happens.