now think about how much money BYU would make off of each home football game if they counted food sales at the stadium as part of the proceeds.

now think about how much money BYU would make if Mormons drank beer, and BYU sold beer at their stadium.

Now you realize that BYU is powerful, that they can have the budget they do without counting food sales, or selling alcohol. BYU has lots of fans, BYU has clout, BYU has name recognition, and a national following. BYU may not be Notre Dame, but how many schools are Notre Dame? 1?