to offer their fans except losing season after losing season.
BYU is still the king kong to utah's natives in the jungle. facing the beast is what gave their life mystery/meaning.
the ONLY thing that could make things WORSE for utah is to actually play BYU and lose. the utah "brain-trust"...such as it is, has done the math and come to the conclusion that it's better to not play the game than to play the game and lose. you have to hand it to them, they understand their predicament.