Once you start losing, you start losing players - who wants to play for a loser. Then you lose your coach since they can't keep their job if they don't win. So then you make that coach's job tougher with lesser players. Then you jump on the coaching carousel, looking for the guy who can turn things around.
I like our schedule this. There are some real dog teams on it, but there are some good teams too. I think it'll be a tougher schedule than it looks on paper. And it'll provide plenty of wins and excitement for me.