Sometimes you need to open a can of whoopxxx. Journos don't understand that. Coach K and most of the players involved with Team USA are in it for equal parts: rep their country, build their brand, whoop some asphalt.

Team USA has played hungry and angry under Coach K, and I like that.

The 2004 Olympic team was an absolute embarrassment. If international basketball dominance means Coach K gets to build his brand, so be it. Few coaches could do what he's done, in my opinion.