BYU needs to take a page from the airlines and hotel industries' play books. Create a loyalty rewards program. You earn points for all the money you actually spend through BYU's ticket office on both season and individual game tickets, Cougar Club dues, concession stands, BYU Book Store, etc. You could then use your points to redeem for extra tickets based on supply and demand.

When I use my SWA points to book a flight, I pay more for the popular flights than I do for the less popular ones. Perhaps a ticket to a future BYU vs. Utah game would be priced at a very high point value whereas a ticket for Savanah St. might be practically given away.

This is how the airlines have fixed having empty seats on planes and how the hotel industry has managed their room inventory better.

Obviously way too late for 2014 but never too early to be thinking about 2015.

F18