It certainly isn't about revenue.

It's all about perception, excitement, hype, recruits seeing a packed house, ESPN seeing it's a packed house, etc. Bronco knows this. That's why he called out the fans.

This is the season (which may just result in a pretty special and significant season despite a weaker schedule) to make a statement. THis is the season to show the P5 conferences that we should be included....and it starts with the team winning and the fans supporting it. This is the season to go crazy about a heisman run, no matter how unlikely it is. This is the season to prepare for an important season next year.

Any way...if there is a single soul out there griping about independence, schedules, and it's do-or-die to get into a conference NOW, yet you're not going to the game or supporting the team in any way , then you're a hypocrite. The crowd can be the "12th man" out on the field. It's a big deal. Be there, if you can. Sacrifice the "better game day experience" at home and get your butt into a LES seat/bench.