The nice thing about that company is that it deals largely in "need" items. They will be affected by economic downturns and such but not to the same degree as some other "want" based companies. Also, if I recall correctly they are a pretty good dividend stock that gets added to more long-term type portfolios. You'll still have the quarter to quarter performance pressures but the load will be lightened a bit more with the longer term investor types. (I could be confusing this with some of the other "need" based companies though)