package through Centurylink. I'd gladly pay that for BYU but cannot justify it just to watch the Utes lose. I'll bet many are in my situation.
It's also worth noting that I'm a casual Oregon Ducks fan but they play a number of games on ABC/ESPN. The Utes on the other hand seem to play every game on the P12 Network. I'd say that going forward, unless they miraculously start to win, exposure will be a problem.