It was pretty decent, but the prices didn't seem exceptional. They were all within a couple hundred dollars of the invoice price - still a very competitive price. However, I was able to get better pricing by taking that Costco price to other dealers and then going back to the initial Costco affiliated dealer who matched the price I got elsewhere.

So the Costco price was a good starting point, but I still got a better deal by shopping around. The best part of the Costco shopping was that it is low pressure. I'm going to BM you more about my experience buying a car last month too.