An enterprise will be able to configure an enterprise app store. This has a lot of potential, especially for companies that use SharePoint. The latest version of SharePoint has a really robust client API that allows external software to interact. A company could set up some SharePoint lists or document libraries to handle a simple business process and develop a Windows APP that their employees can use to interact with the data. As a developer, I spend most of my waking hours in a web browser so I'm pretty comfortable finding my way around web applications. However, the experience isn't always smooth for end-users. The Enterprise App Store will allow companies to create intuitive user interfaces for specific business processes with minimal effort. Any front-end developer can learn how to create a Windows App, since the core languages are HTML, JavaScript, and CSS. On a personal level, I hope this catches on because it could be a big boon to my career.