If I were the president of the BIG 12 or on the board, I don't think that this would matter at all in the decision making of adding a school or not. If it did that would be hilarious. I can only imagine that the conversation would be something like this. The BIG 12 Commissioner is scratching his head and just flustered. Then he pounds his fist on the table and says "I can't decide between BYU and NIU." Then someone from the back says "well did you check and see how many likes the BYU to the BIG 12 facebook page got?" Then he asks how many did they get? Then they say will they got over 10,000 likes! Then he says well that's it! BYU is in and NIU is out!