It's a rivalry (or was until you decided to walk away from 100 years of history so you can play Fresno St and the like).
Fans talk about their rivals. I suppose I should stop talking about y'all and maybe I will stop as they years go by and the rivalry fades into oblivion. I will not, however, lose my enjoyment of watching y'all lose. That is eternal. And honestly I hope you guys enjoy watching BYU lose as well. That's what rivals do.