It just seems like they would get 99.5% of the sales even if they had waited for midnight to open. I've generally gone out on Friday morning and grabbed a few things, but moving it to Thanksgiving absolutely killed it for me. It's just not worth ruining one of my favorite days of the year - plus I would probably feel guilty about making people work as well.
I guess I'm making the mods work right now by posting, so that makes me a hypocrite.