Whenever BYU loses, we should figure out which companies sponsored the TD Drives, Field Goals, First Downs, Third and Fourth Fown Conversions, etc. (applicable outcomes in other sports) and shame them for not sponsoring enough of them for us to win. That way the Bronco haters and lovers can all joke around and feel better and direct our angst against our common enemy, the shameless barrage of big business sponsorships which oppresses all our senses at BYU events.