That does not seem very cheap. Also this is $20 without any equipment to buy/rent. The price may go up over time, but for me now it is worth it so I'll buy it. I have not had cable for almost 8 years and really the only thing I miss is ESPN. I have a friend I watch most games with so I'll continue to rely on him for what I can't get with Sling. It will be nice to have something to watch on those Saturdays when he is out of town.